About Kiwabi


Creative Direction: KAZUMI MORTON

The five versatile launch collection colors within ROOTS VANISH were designed and hand crafted by KAZUMI, the highly coveted Beverly Hills and NYC-based master hair colorist. Renowned for her passion and ability to create a variety of rich shades that complement each client’s complexion and the hair’s natural integrity and texture for a naturally radiant and perfected look that fits each client’s personal style. Tagged by Allure magazine as “brunette master” for her exceptional skill in merging her decades of experiential know how with her instinct to transform her clients into a more natural, beautiful version of themselves, celebrities such as Kristen Stewart, Christina Applegate, Robert Pattinson and Zoe Deschanel have all flocked to the Beverly Hills hot spot Jonathan and George Salon where she heads the color department.

With an entrepreneurial drive and focus on hair color and hair care perfection, Kazumi was inspired after many talks with her clients to create an easy, natural, gentle and healthy hair product that they can use in between appointments. Roots Vanish allows Kazumi’s clients and everyone in the know to achieve and maintain a polished finish everyday, and for all special occasions, meetings and events. Kazumi trained at the prestigious Vidal Sassoon Academy and was mentored by world-renowned colorist Stuart Gavert at the Gavert Atelier Salon in Beverly Hills.